Building a City of Savers

Uniting the Businesses of Birmingham
to End Financial Exclusion

Support Your Employees’ Financial Wellbeing

Sign the Pledge Now
 

City of Savers is tackling financial exclusion in the workplace

We’re helping businesses support their employees’ financial wellbeing. Together, we can build a city where everyone has the tools to build a safety net.

Many Birmingham employees are working but still struggling to get by between paydays. The City of Savers campaign is a call to action for businesses to unite against this problem, not with handouts, but by giving their employees the tools to help themselves.

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The Data (2024)

66.9%

Average Employment in Birmingham

3rd Most Deprived

Deprivation in Birmingham Against Core City
National Average

£33,952

Average Full Time Wages in Birmingham

The Problem: In-Work Financial Exclusion

Our mission starts with a stark reality: High employment doesn’t always equal financial security. A map of Birmingham’s constituencies reveals areas with high employment but also high deprivation. This shows that low wages can lead to a constant struggle to get by, even for people with jobs. Financial hardship affects many employees quietly. Breaking the stigma benefits both your team and your business.

The Solution: Join the City of Savers

This campaign is a partnership between Citysave and the businesses of Birmingham. Your commitment will provide a direct solution to the problem of in-work poverty.

1. Sign the Pledge

Make a public commitment to tackling financial exclusion in our city. It's a promise to stand with your community and invest in your employees.

2. Become a Payroll Partner

Put your pledge into action. Our employee benefit scheme is a simple, cost-free solution that allows your team to save and repay loans directly from their salary. This small change helps them build a vital safety net without even thinking about it.

By building a city of savers, we create a city of financially secured workers.

Sign the Pledge. Support Your Employees' Financial Wellbeing

Our Partners

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Join the businesses already dedicated to helping make Birmingham a city of savers

Ready to Take Action?

    Note: Are you a business? See below

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    • City of Savers is the grassroots movement we need. It's a simple, smart way to tackle in-work poverty by helping working people save money and feel more secure. This is about creating a more productive and resilient workforce and building a stronger, more stable economy for everyone.

      Richard Parker

      Mayor of the West Midlands

    • We are proud to promote the 'City of Savers' initiative. The scheme provides a tangible benefit which will both encourage and support our employees to save. At the University we will be signposting our staff to the Savings plans available through City Save and we hope to be able to offer staff the facility to save directly from their pay into Citysave in the near future. This aligns with our commitment to support the financial wellbeing of our staff.

      Katie Compton

      HR Project Officer at University of Birmingham

    • It is so important to offer support to the financial wellbeing of our West Midlands Combined Authority colleagues and working alongside Citysave allows us to do this. West Midlands Combined Authority are therefore very happy to be part of the Citysave family. Signing this pledge signifies our continued commitment to supporting Citysave and our employees’ financial health

      Dean Lathbury

      Reward Officer at West Midlands Combined Authority